We want to find great entrepreneurs, but what do they look like? We believe great founders find a deep sense of purpose in their work. Value-mapping is a process by which we can listen for what's deeply meaningful to them.
Listening for feelings
The process of value-mapping delves into our entrepreneurs' deepest held values and highlights what they find truly meaningful. We do this in a rigorous way through a dialog process that places more emphasis on feelings than thoughts. If entrepreneurs are open to it, both discussants will wire up using Skin-conductance probes. Skin-conductance response is a marker of emotion and we correlate this data with the actual conversation so that our entrepreneurs can see that their feelings during the conversation originated in their body and are not imaginary.