Truth and values matter. We are transparent about how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding to entrepreneurs. We do a rigorous decision analysis before making our investments and we share the information back with the entrepreneurs, so it's a learning process for both sides. Decision analysis minimizes bias, so as a result, we have one of the most diverse portfolios in the country. One of the very few minority-led VC funds, we "walk the talk" of investing in diverse founders. We believe teams are stronger when they represent a wide variety of backgrounds.
When evaluating an investment opportunity we look for:
- An attractive market opportunity
- A market opportunity in the hundreds of millions of $’s
- A company that is capable of becoming the market leader
- A viable exit strategy if the company comes in second or third
- Manageable market risks
A mix of head and heart
Our market-mapping process is a big investment of our collective time that we make after a company is deemed to have passed the qualitative evaluation stage specific in our rubric. We also strive to learn about our entrepreneurs on a human level, to celebrate who they are and support them in being authentic to themselves.