This Is How Your Super-Detailed Sales Contract Is Slowing Down Your Revenue
Among the lesser known discoveries during the early days at Google was the realization that business could grow faster if customers didn't have to spend weeks studying an unduly complicated contract.
Are your contracts slowing you down?
Miriam Rivera, an early attorney at Google, found the length of new business contracts were slowing down the pace of business just as the search firm was moving at rocket speed.
She slimmed down contracts from eight pages to one page, dramatically increasing the pace of new deals being closed - a notion she refers to as "revenue velocity.” It helped drive revenue up at Google from $85 million to $10 billion during those early years.